If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment. A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable.
If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment.
A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable.
I had a chance to sit down and talk to him about how he learned the power of being unreasonable.
This is… A Bit of Optimism.
For more on Will and his work, check out his new book Unreasonable Hospitality below or wherever you prefer to buy your books:
https://simonsinek.com/optimism_press_books/unreasonable-hospitality/